It’s au revoir to the crescent shape as croissants get straightened out

Ooh la la! Don’t tell the French but British shoppers are falling out of love with the traditionally crescent shaped croissants – preferring ones that are straight.

Both shapes have been sold on British high streets for some time, but recently demand for the curved ones has fallen.

And it’s all because of something known in the baking trade as ‘the spreadability factor’ with Brits finding it easier to spread jam and other fillings on the straight ones.

A survey reveals 75 per cent of UK shoppers prefer straight croissiants

A survey reveals 75 per cent of UK shoppers prefer straight croissiants

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